5 Steps to Getting Started With Big Data for Small Businesses

5 Steps to Getting Started With Big Data for Small Businesses

So, you must have heard something about big data. The information you received may have made it seem as though big data is only for large corporations. 

Big data is large amounts of data sourced from a business’ activities. It is not normal data hence; it cannot be analyzed so directly. It is true that big data is more suited tolarge companies. However, this is because big data analytics are known to be costly and time-consuming. 

Thankfully, times have changed and developments in business now make it possible for everyone to benefit from big data. As a small business owner,it is essential to take part in its great benefits. This is made possible by the application of suitable tools and techniques. 

Read on to learn 5 effective steps to getting started with big data for your small business. 

What is Big Data?

What is Big Data?

Big data is a term common to both large and small businesses. Almost every business owner has heard something about big data, but not all know what it really is.

Big data can be understood just as it sounds; it is data in large sizes. It is aptly defined as a large amount of data in both structured and unstructured forms. Big data is so named because it cannot be analyzed with traditional data processing methods or applications. It requires a different approach and software.

Google Analytics VS Adobe Analytics

Google Analytics VS Adobe Analytics

As a digital marketer, your success in this niche depends on a lot of factors which include your tools, and resources. There are several essential digital marketing tools available to guarantee efficiency and business success. One of such vital tools is a web analytics tool. Web analytics is described as the measurement, evaluation, collection, and reporting of web data to foster the understanding and optimization of a web page. Google analytics and Adobe analytics are the most popular web analytics tools on the market.

7 Secrets You Learn From Google Analytics

7 Secrets You Learn From Google Analytics

When creating content for your marketing strategy, you have to be smart with how you reach your audience to get the best results.  Google Analytics is a powerful data tool that you or your marketing analyst can use to take your marketing plan to the next level. In this article, we discuss eight secret  Google Analytics reveals that help improve your marketing strategy.

How To Use Facebook Insights to Increase Traffic to Your Website

How To Use Facebook Insights to Increase Traffic to Your Website

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What to Consider When Hiring a Data Science Team

What to Consider When Hiring a Data Science Team

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