Data Analysis

Google Analytics VS Adobe Analytics

Google Analytics VS Adobe Analytics

As a digital marketer, your success in this niche depends on a lot of factors which include your tools, and resources. There are several essential digital marketing tools available to guarantee efficiency and business success. One of such vital tools is a web analytics tool. Web analytics is described as the measurement, evaluation, collection, and reporting of web data to foster the understanding and optimization of a web page. Google analytics and Adobe analytics are the most popular web analytics tools on the market.

What to Consider When Hiring a Data Science Team

What to Consider When Hiring a Data Science Team

In this article we will discuss what to consider when hiring a data engineer, a data analyst, a business intelligence developer, and a data scientist. Keep in mind that for a successful data driven organization emphasis must be placed on developing capable teams rather than individuals. A variety of background and experiences bring improved efficiency to the team. 

How Interpreting Data Improves Your Business and Profitability

How Interpreting Data Improves Your Business and Profitability

Modern business management is made up of three pillars. These pillars include data, analytics, and business operations. Businesses generate large volumes of data and often struggle to get value from these data assets. Once data is understood it is easier to develop projections, improve operations, and reduce waste. 

How to Organize and Wrangle Data

How to Organize and Wrangle Data

Organizing your data makes it very easy to gather relevant information from your data. In an organization there is often multiple sources of data that need to be brought together to provide a complete view of your processes. The process of combining data from multiple sources into a single repository is referred to as data integration

How Big Data Can Be Used for Your Business

How Big Data Can Be Used for Your Business

Information investigation is not an objective in itself. The objective is to use the information to empower your business and develop and craft strategies that improve operational efficiency and profit margins. In this article we take a look at how an experienced data analyst in Washington, D.C. is qualified to give your business a competitive advantage against your competitors through the analysis of big data.