Data Science and Analytics Projects
I'm a dedicated data science and analytics consultant. Being that I've based my career off of collecting, organizing, analyzing and presenting insights. Below you'll find a selection of some of my most recent projects that showcase the type of clients I’ve work closely with.
TECH COMPANY - CONSUMER SEGMENTATION
We used K-means clustering to segment our clients buyers based on both demographic and transaction variables. Customer Segmentation allows our clients to target both buyers and acquisition groups based on like attributes.
Tech Company - 30-Day meta purchase model
We used Extreme Gradient Boosting to combine two models into one in order to predict which buyers and non-buyers are more likely to make a purchase in the next 30-days. This allows our customers to focus their marketing efforts those most likely to purchase.
Increasing Response Rates, Return On Advertising Spend and Return On Investment!