Data Science and Analytics Projects

I'm a dedicated data science and analytics consultant. Being that I've based my career off of collecting, organizing, analyzing and presenting insights. Below you'll find a selection of some of my most recent projects that showcase the type of clients I’ve work closely with.

 
 
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TECH COMPANY - CONSUMER SEGMENTATION

We used K-means clustering to segment our clients buyers based on both demographic and transaction variables. Customer Segmentation allows our clients to target both buyers and acquisition groups based on like attributes.

 
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Tech Company - 30-Day meta purchase model

We used Extreme Gradient Boosting to combine two models into one in order to predict which buyers and non-buyers are more likely to make a purchase in the next 30-days. This allows our customers to focus their marketing efforts those most likely to purchase.

Increasing Response Rates, Return On Advertising Spend and Return On Investment!