In the fast-paced world of business, understanding the cost of acquiring a new customer is vital for any company’s long-term profitability. That’s where Customer Acquisition Cost (CAC) comes in—a crucial metric for any business looking to grow sustainably.

There’s a rhythm in the data just as there is in the drumbeat of history. Not the sterile hum of spreadsheets, but a living, breathing cadence that pulses through every small business plan sketched on napkins and every corporate boardroom PowerPoint begging for clarity. I launched District Analyst not because I wanted to play with numbers, but because I believed that buried in those numbers were stories and truths. Stories of possibility. Stories of power.

In the world of business, especially for those running e-commerce platforms or digital services, conversion rate is one of the most important, yet often overlooked, metrics. But here’s the truth: conversion rate isn’t just a number—it’s the key to unlocking sustainable growth.

If there were only one metric you could track in your business, let it be customer retention.

In a world of dashboards overflowing with data, founders and small business owners are often asked to focus on everything: customer acquisition, lifetime value, churn, CAC, ROI, impressions, engagement rates, and more. But if we stripped it all down to a single, unwavering indicator of business health and product-market fit, retention would rise to the top.

This past weekend, I had the honor of joining a powerhouse panel at the Good Soil Forum 2025 in Dallas, where we unpacked how early-stage entrepreneurs can turn data into direction. Alongside Ty Smith and Adam Berk, we explored how founders can use metrics not just to measure the past, but to shape the future.