Google Analytics
Germar Reed
7 Secrets You Learn From Google Analytics

When creating content for your marketing strategy, you have to be smart with how you reach your audience to get the best results.  Google Analytics is a powerful data tool that you or your marketing analyst can use to take your marketing plan to the next level. In this article, we discuss eight secret  Google Analytics reveals that help improve your marketing strategy.

7 Secrets You Learn From Google Analytics
Facebook Marketing
Germar Reed
How To Use Facebook Insights to Increase ...

Using the information that Facebook Insights provides, you can hone in on what approaches work best to increase traffic to your website and ultimately make that conversion you are looking for. In this article, we are going to discuss the various functions of Facebook Insights and how we can use this information to form a proven strategy for driving organic traffic to your website.

How To Use Facebook Insights to Increase Traffic to Your Website
Germar Reed
The Power of Facebook Insights

Have you posted in the past without much engagement from your audience? You are not alone. Even if you have built up an audience for your page, they may not ever see the content that your are posting! Facebook offers a secret weapon to help inform your strategy and execute with precision: Insights.

The Power of Facebook Insights

Tools Of the Trade: Python

Tools Of the Trade: Python

How your business can reap the benefits of using Python in 2019

There’s no doubt many businesses today struggle with the question of what programming language to use in running day to day affairs. Of course, everyone has his/her choice of preference when it comes to this subject. Therefore, settling to a unified language can prove to be more tasking than expected. This is made even more complicated if your team is made up of gen Z and gen x.

Surprisingly, this is a simple question that’s not supposed to crack your head or cause you sleepless nights. The answer you are looking for is Python. Here is why:

5 Steps to Getting Started With Big Data for Small Businesses

5 Steps to Getting Started With Big Data for Small Businesses

So, you must have heard something about big data. The information you received may have made it seem as though big data is only for large corporations. 

Big data is large amounts of data sourced from a business’ activities. It is not normal data hence; it cannot be analyzed so directly. It is true that big data is more suited tolarge companies. However, this is because big data analytics are known to be costly and time-consuming. 

Thankfully, times have changed and developments in business now make it possible for everyone to benefit from big data. As a small business owner,it is essential to take part in its great benefits. This is made possible by the application of suitable tools and techniques. 

Read on to learn 5 effective steps to getting started with big data for your small business. 

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What is Big Data?

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What is Big Data?

Big data is a term common to both large and small businesses. Almost every business owner has heard something about big data, but not all know what it really is.

Big data can be understood just as it sounds; it is data in large sizes. It is aptly defined as a large amount of data in both structured and unstructured forms. Big data is so named because it cannot be analyzed with traditional data processing methods or applications. It requires a different approach and software.

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Google Analytics VS Adobe Analytics

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Google Analytics VS Adobe Analytics

As a digital marketer, your success in this niche depends on a lot of factors which include your tools, and resources. There are several essential digital marketing tools available to guarantee efficiency and business success. One of such vital tools is a web analytics tool. Web analytics is described as the measurement, evaluation, collection, and reporting of web data to foster the understanding and optimization of a web page. Google analytics and Adobe analytics are the most popular web analytics tools on the market.

7 Secrets You Learn From Google Analytics

7 Secrets You Learn From Google Analytics

When creating content for your marketing strategy, you have to be smart with how you reach your audience to get the best results.  Google Analytics is a powerful data tool that you or your marketing analyst can use to take your marketing plan to the next level. In this article, we discuss eight secret  Google Analytics reveals that help improve your marketing strategy.

How To Use Facebook Insights to Increase Traffic to Your Website

How To Use Facebook Insights to Increase Traffic to Your Website

Using the information that Facebook Insights provides, you can hone in on what approaches work best to increase traffic to your website and ultimately make that conversion you are looking for. In this article, we are going to discuss the various functions of Facebook Insights and how we can use this information to form a proven strategy for driving organic traffic to your website.

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What to Consider When Hiring a Data Science Team

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What to Consider When Hiring a Data Science Team

In this article we will discuss what to consider when hiring a data engineer, a data analyst, a business intelligence developer, and a data scientist. Keep in mind that for a successful data driven organization emphasis must be placed on developing capable teams rather than individuals. A variety of background and experiences bring improved efficiency to the team.