Marketing data lies at the beginning of every fruitful marketing campaign. Data guides businesses and reveals various important starting points. Your data analysts is experienced with recommending which messages drive the most changes, and how to improve customer retention.
An inexperienced data analyst may cause you to make mistakes in your everyday operations, delay launching a product, or reduce productivity. Aside from a firm grasp on how to navigate business intelligence systems and analyzing information, your data analyst should also be proficient in these various other skills.