What is Big Data?
Data Analysis, Data Analyst Germar Reed Data Analysis, Data Analyst Germar Reed

What is Big Data?

Big data is a term common to both large and small businesses. Almost every business owner has heard something about big data, but not all know what it really is.

Big data can be understood just as it sounds; it is data in large sizes. It is aptly defined as a large amount of data in both structured and unstructured forms. Big data is so named because it cannot be analyzed with traditional data processing methods or applications. It requires a different approach and software.

Read More
Google Analytics VS Adobe Analytics

Google Analytics VS Adobe Analytics

As a digital marketer, your success in this niche depends on a lot of factors which include your tools, and resources. There are several essential digital marketing tools available to guarantee efficiency and business success. One of such vital tools is a web analytics tool. Web analytics is described as the measurement, evaluation, collection, and reporting of web data to foster the understanding and optimization of a web page. Google analytics and Adobe analytics are the most popular web analytics tools on the market.

Read More
What to Consider When Hiring a Data Science Team
Data Analysis, Data Analyst Germar Reed Data Analysis, Data Analyst Germar Reed

What to Consider When Hiring a Data Science Team

In this article we will discuss what to consider when hiring a data engineer, a data analyst, a business intelligence developer, and a data scientist. Keep in mind that for a successful data driven organization emphasis must be placed on developing capable teams rather than individuals. A variety of background and experiences bring improved efficiency to the team. 

Read More
What Does A Data Analyst Do?
Data Analyst Germar Reed Data Analyst Germar Reed

What Does A Data Analyst Do?

Businesses generate large amounts of data from many activities such as sales, customer relationship management, order management, logistics and market research. To benefit from these data assets your business needs to organize, analyze, and interpret your data.

Read More
How to Use Data Analysts for Your Business
Data Analyst Germar Reed Data Analyst Germar Reed

How to Use Data Analysts for Your Business

Data analysis or information examination is vital to organizations because it involves developing methods of assigning numerical values to various business operations. Many analysts are uniquely qualified to recognize efficiencies, identify waste, and recommend conceivable upgrades to policies and operations.

Read More