What to look for when hiring a Data Analytics Consultant
Germar Reed Germar Reed

What to look for when hiring a Data Analytics Consultant

Data analytics has become essential for modern businesses, enabling them to gain valuable insights into their operations and make data-driven decisions. However, not all companies have the in-house expertise to handle complex data analytics tasks. That's where a data analytics consultant comes in. A skilled consultant can help organizations extract valuable insights from their data and drive business growth. But what should you look for when hiring a data analytics consultant? Here are some key factors to consider.

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How to Identify Trends and Patterns in Your Data
Data Analysis Germar Reed Data Analysis Germar Reed

How to Identify Trends and Patterns in Your Data

Data is a valuable resource for businesses and organizations. By analyzing data, you can gain insights into customer behavior, market trends, and other factors that can help you make informed decisions. However, analyzing data can be a complex and challenging process. In this blog post, we will provide tips and strategies for identifying trends and patterns in your data, so you can make the most of this valuable resource.

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How Companies are Using Data to Provide Service During COVID-19
Germar Reed Germar Reed

How Companies are Using Data to Provide Service During COVID-19

What is customer data and how can businesses use this to provide better services during the COVID-19 pandemic?

By now we hope you’ve heard of COVID-19, a strand of the coronavirus that has swept the world, resulting in many left indoors, self-isolating, and in many countries now under quarantine.

Small and large businesses all over the world have been forced to shut, with only essential stores such as supermarkets left open to reduce the spread of the virus.

However, some businesses such as restaurants are still allowed to provide takeaway services, some online stores are still delivering, and in some cases, other businesses are still operating but under strict social distancing measures.

This article will outline customer data and how you can use this to provide service during the COVID-19 pandemic.

Let’s begin by defining customer data.

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Tools Of the Trade: Python
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Tools Of the Trade: Python

How your business can reap the benefits of using Python in 2019

There’s no doubt many businesses today struggle with the question of what programming language to use in running day to day affairs. Of course, everyone has his/her choice of preference when it comes to this subject. Therefore, settling to a unified language can prove to be more tasking than expected. This is made even more complicated if your team is made up of gen Z and gen x.

Surprisingly, this is a simple question that’s not supposed to crack your head or cause you sleepless nights. The answer you are looking for is Python. Here is why:

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Understanding SQL in the Small Business Environment
Germar Reed Germar Reed

Understanding SQL in the Small Business Environment

Without doubt, virtually all businesses nowadays have migrated to online. For this reason, almost all the companies you come across, or you’ve heard about use SQL (Structured Query Language) in one way or another. Broadly speaking, SQL is a must language when we talk about data analysis simply because SQL is one of the most common data languages.

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5 Steps to Getting Started With Big Data for Small Businesses
Data Analysis Germar Reed Data Analysis Germar Reed

5 Steps to Getting Started With Big Data for Small Businesses

So, you must have heard something about big data. The information you received may have made it seem as though big data is only for large corporations. 

Big data is large amounts of data sourced from a business’ activities. It is not normal data hence; it cannot be analyzed so directly. It is true that big data is more suited tolarge companies. However, this is because big data analytics are known to be costly and time-consuming. 

Thankfully, times have changed and developments in business now make it possible for everyone to benefit from big data. As a small business owner,it is essential to take part in its great benefits. This is made possible by the application of suitable tools and techniques. 

Read on to learn 5 effective steps to getting started with big data for your small business. 

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What is Big Data?
Data Analysis, Data Analyst Germar Reed Data Analysis, Data Analyst Germar Reed

What is Big Data?

Big data is a term common to both large and small businesses. Almost every business owner has heard something about big data, but not all know what it really is.

Big data can be understood just as it sounds; it is data in large sizes. It is aptly defined as a large amount of data in both structured and unstructured forms. Big data is so named because it cannot be analyzed with traditional data processing methods or applications. It requires a different approach and software.

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Google Analytics VS Adobe Analytics

Google Analytics VS Adobe Analytics

As a digital marketer, your success in this niche depends on a lot of factors which include your tools, and resources. There are several essential digital marketing tools available to guarantee efficiency and business success. One of such vital tools is a web analytics tool. Web analytics is described as the measurement, evaluation, collection, and reporting of web data to foster the understanding and optimization of a web page. Google analytics and Adobe analytics are the most popular web analytics tools on the market.

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